RealLifeWP VidCentMobEthno COVER4_4

Making Sense of Video In Mobile Ethnography


Mobile Ethnography is Leapfrogging Traditional Ethnography
  • Consumer-generated video improves our ability to observe & analyze behavior.
  • It’s less obtrusive, so participants are more comfortable and behave naturally.
  • Costs are much lower & project durations are much shorter!

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