Pure Insight Track™: Time-Lapse Refrigerator Study
This unique time-lapse Pure Insight Track™ shows who accessed the refrigerator & how often the touched the milk to demonstrate consumers’ involvement with FreshSpace’s on-container advertising.
Pure Insight Track™: Milk is Good
This Pure Insight Track™ reveals the “halo” affect associated with milk that has such a positive impact on brands that utilize FreshSpace’s milk-container advertising.
Pure Insight Track: Milk Spends Time On The Counter
This consumer-generated video ethnography study for FreshSpace – focused on the company’s milk-container advertising – included interviews with consumers as well as round-the-clock monitoring of the refrigerator to better understand consumer involvement with milk and the advertising on the package. This Pure Insight Track™ reveals that the milk container is central in consumers’ kitchens and in their lives.