Publications

Case Studies in Video-Centric Ethnography

The Depth of Traditional Plus In-the-Moment Access of Mobile Ethnography

Key Benefits of Video-Centric Ethnography
  • Build an emotional connection to your consumers
  • See peoples’ behaviors instead of relying what they say
  • Hear how consumers speak about your market and your products
  • Understand customer motivations to build your competitive advantage
  • Deliver the voice of your customer directly to your key stakeholders

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