Publications

Case Studies in Video-Centric Ethnography

The Depth of Traditional Plus In-the-Moment Access of Mobile Ethnography

Key Benefits of Video-Centric Ethnography
 –  Build an emotional connection to your consumers
 – See peoples’ behaviors instead of relying what they say
 – Hear how consumers speak about your market and your products
 – Understand customer motivations to build your competitive advantage
 – Deliver the voice of your customer directly to your key stakeholders