Publications
Case Studies in Video-Centric Ethnography
The Depth of Traditional Plus In-the-Moment Access of Mobile Ethnography
Key Benefits of Video-Centric Ethnography
– Build an emotional connection to your consumers
– See peoples’ behaviors instead of relying what they say
– Hear how consumers speak about your market and your products
– Understand customer motivations to build your competitive advantage
– Deliver the voice of your customer directly to your key stakeholders